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Mass Communication

Mass Communication is the mass production or mass distribution of news, art, entertainment, or persuasive messages intended for a large audience, in all media from print to corporate communications to independent online broadcasting – from the Wall Street Journal to Instagram. Our Mass Communication curriculum combines theory and practice to provide students with the breadth and depth of a Liberal Arts education and the hands-on production experience that will prepare them for the professional world.

If you enjoy writing, organizing information, engaging with media culture, and connecting with others, and aspire to a meaningful livelihood communicating ideas, proposals, and useful information to readers, listeners, viewers, and audiences worldwide from your company, computer, or community, Mass Communication is the career path for you.

What You’ll Learn from Us

  • How to inform, explain, influence, persuade, mediate, and negotiate
  • Critical thinking and precise reasoning in legal and ethical mass media issues
  • Effective oral, written, visual, and digital communication skills
  • Media literacy skills that will assist you in the analysis of the impact of mass communication on individuals and society
  • A historical understanding of the evolution of media industries and technology that will assist you in mapping cultural change and allow you to take an active and responsible role in shaping our contemporary media culture
  • The theoretical and practical principles of public relations and advertising
  • The theory and practice of publication design and layout (including the Adobe Creative Suite, Adobe Photoshop, WordPress)
  • The theoretical and practical principles of multimedia production (including the Adobe Creative Suite, Adobe Premiere)

Mass Communication majors will earn a Bachelor of Science in Mass Communication from a university system with a stellar national and international reputation. Their degree will prepare them to work in many fields of mass communication or to continue studies in a graduate program.

In general, students will learn about the world of mass media, polishing verbal and writing skills, devising public relations campaigns, writing news stories, researching topics from advertising and politics to comic books and video games, or creating ads, magazine layouts, and even short films.

The first course, Introduction to Mass Communication, will survey all mass media and communication industries so students can decide to focus on the ones that interest them the most. Required courses in media writing, media law and ethics, mass communication theory, and research methods, will provide a professional foundation for any specialization studied through elective courses in advertising, broadcasting, journalism, media studies, or public relations.

What You’ll Do Here

Mass Communication majors will have many professional development opportunities, including (but not limited to): 

  • writing for our digital campus newspaper Eagle Eye, or starting a multimedia blog
  • studying the history of American film and television and providing coverage of a film festival;
  • devising an advertising strategy for an area business;
  • producing short films or graphic design work to establish a professional portfolio; and
  • working in public relations to contribute to a Texarkana non-profit organization.

Graduates of our program have produced marketing materials for the university, programmed a weekly film series with guest speakers, contributed to an A&M-Texarkana graphic design showcase, and planned a trip to the Turner Classic Movies Film Festival in Los Angeles. And our Mass Communication Club has competed at the Texas Intercollegiate Press Association convention and been awarded Student Organization of the Year.

Mass Communication Careers

Advertiser

Filmmaker

Newscaster

Broadcaster

Fundraising Manager

Press Secretary

Communication

Graphic Designer

Producer

Consultant

Journalist

Public Affairs Analyst

Community Affairs

Lobbyist

Public Relations

Director

Managing Editor

Publicist

Copy Editor

Marketing Manager

Publisher

Corporate

Marketing Researcher

Recruiter

Communications

Media Consultant

Reporter

Director

Media Critic

Screenwriter

Documentarian

Media Relations Director

Social Marketer

Editor

Media Spokesperson

Special Events Promoter

Editorial Project Manager

Narrator

Teacher/Professor

Events Manager

News Director

(and many more)

Interested?

Please contact the Mass Communication Program Coordinator Dr. Drew Morton at Drew.Morton@tamut.edu (903.223.3033) or Dr. Kevin Ells at Kevin.Ells@tamut.edu (903.223.3040).

  • 7101 University Ave
  • Texarkana, TX 75503
  • p: 903.223.3000
  • f: 903.223.3104
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