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Marketing

COB Awards

What You'll Learn from Us:

Marketing is an exciting career option that allows you to interface with the customer. In marketing, students will learn many different things, like how to segment customers and use analytical tools to discover the needs and wants of those customer groups. Analytical tools such as customer surveys, data analytics, and focus group techniques are some of the various discovery mechanisms taught in marketing. In addition, students also learn about attracting and servicing customers through various channels like distribution and promotion. Market research and data analytics, advertising, public relations, business development and sales, distribution, brand management, and retailing are among many of the various career avenues in this valuable and exhilarating field of study.

Skills acquired via the Marketing Concentration are in high demand. By completing a degree in Marketing Management, students will set themselves apart to succeed in business. Students will develop analytical skills in learning about product management, research techniques, global marketing, data mining, and customer relationship management. Students in marketing have the opportunity to learn and then subsequently return value to both their owned personal investment portfolios or to grow in their company business.

Careers for Marketing Majors:

Careers and jobs are available in many areas. Some examples include the following: Market Analyst; Account Executive; Business Analyst; Customer Relationship Manager; Brand Manager; Account Representative; Advertising Designer; Project Manager; Buyer; Public Relations Representative; Product Manager; Business Development Representative; Sales Professional; Retailer; Business Owner.

For more information, please contact us:

Dana Scott 
Secretary to the Dean, College of Business
Office: University Center 414F
Phone: (903) 223-3021

Email: dana.scott@tamut.edu

Brittney Nugent
Secretary II, College of Business
Office: University Center 321
Phone: (903) 223-3020

Email: brittney.nugent@tamut.edu

  • 7101 University Ave
  • Texarkana, TX 75503
  • p: 903.223.3000
  • f: 903.223.3104
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