Mass Communication
Mass Communication
Mass Communication is the mass production or distribution of news, art, entertainment, or persuasive messages intended for large audiences, in all media from print to corporate communications to independent online broadcasting.
With A&M-Texarkana's Bachelor of Science in Mass Communication program, you'll aspire to communicate with audiences across computers, companies, and communities, while simultaneously studying the theory and practice, as well as the historical and theoretical foundations, of media industries and technologies.
Program Information
Degree Name: Bachelor of Science in Mass Communication
Degree Type: Undergraduate
Format: Face-to-Face and Hybrid
Catalog: Program Requirements
Questions: 903-223-3000
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Why Get Your Mass Communication Degree from A&M-Texarkana?
Think Critically. Speak Creatively. Lead in Media.
Our Mass Communication dynamic faculty offer their expertise in rhetoric, media studies, cinema, and social media research so you can sharpen your skills as a critical reader, writer, designer, thinker, and speaker across multiple media.
The A&M-Texarkana Division of Humanities also offers you opportunities to conduct research, engage with community or industry partners, and present your work. You can even become a published writer! Also, we offer opportunities for you to write and engage with Eagle Eye (our digital newspaper), Aquila Review (our literary journal), and benefit from the resources within the Red River Innovation Lab for the Humanities.
Program Highlights
Build a Foundation in Media Literacy, Ethics, and Theory
Receive a comprehensive introduction to the academic foundations of mass communication, such as media literacy, communication law and ethics, research methods, and media theory. Aquire skills in research methods, deductive reasoning, and theoretical reflection to lay a potential path to graduate studies, or learning how to learn on the job.
Hands-On Training for Various Media Careers
Whether you’re considering a career in journalism, digital storytelling, or corporate communication, the Mass Communication degree coursework sets you up for success. You’ll earn practical experience using the tools and techniques that drive modern media, from writing, strategic communication, graphic design, audio, and video production.
Graduate with a Capstone That Showcases Your Voice
Customize your capstone course to compliment your career goals, with either a media internship, professional portfolio, or senior thesis. Graduate with original, high-quality work that showcases your strengths, whether you’re entering the industry or applying to graduate school.
Mass Communication FAQs
What can I do with a Bachelor of Science in Mass Communication from A&M-Texarkana?
You'll be set to pursue positions such as broadcaster, journalist, public relations or corporate communications specialist, marketing researcher, editor/copyeditor, social media content creator, filmmaker, or media spokesperson. The program equips you with skills to work across media, entertainment, journalism, design and marketing sectors.
What are the average earnings for different career paths in the field of Mass Communication?
Career Options
Here are just a few career options and their average earnings (bls.gov).
| Advertising and Promotions Managers | $126,960 |
| Editors | $69,780 |
| Film Producers and Directors | $83,480 |
| Film and Video Editors | $70,570 |
| Marketing Managers | $161,030 |
| News Analysts, Reporters, Journalists | $60,280 |
| Public Relations Specialists | $69,780 |
| Technical Writers | $91,670 |
| Writers and Authors |
$72,270 |
What kind of media skills will I learn in this program?
You’ll gain hands-on experience in a variety of media formats. This includes writing and editing news stories, designing publications, creating audio and video content, and using digital tools for advertising and public relations. These skills are built through coursework and real-world projects that mirror professional media environments.
Are there opportunities to get involved outside the classroom?
Yes! You can write for the Eagle Eye online newspaper, help publish The Aquila Review literary journal, or collaborate in the Red River Innovation Lab. These experiences help you apply your classroom knowledge in creative and professional settings while building a standout portfolio.