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Strategic Priority 1: Enrollment

Goal 1 - Grow Enrollment to 5,000 Students

As part of Goal 1 of the Strategic Plan, Texas A&M University-Texarkana is committed to expanding access to higher education by increasing enrollment to 5,000 students. This goal reflects our dedication to growing our impact across the region by attracting a talented student body. Through targeted recruitment efforts, enhanced academic offerings, and strengthened community partnerships, A&M-Texarkana aims to create a supportive environment where more students can thrive and achieve their educational aspirations.

Objective: Establish a Cohesive Brand


Strategies:

Kick off brand refresh with industry partner

Measurement

  • Completion of brand refresh.
  • Increase in awareness/perception measured by surveys.

Timeline

  • Spring 2026
  • Baseline survey Spring 2026; Second survey Fall 2029

Responsible Party

  • VP Advancement; Executive Director of Marketing

Secure institutional funding

Measurement

  • Funding secured.

Timeline

  • Summer 2025

Responsible Party

  • VP Advancement; Executive Director of Marketing

Objective: Target Local and Regional Students


Strategies:

Expand program offerings using all instructional modalities.

Measurement

  • Increase in the number of programs offered in each modality (face-to-face, online, hybrid).

Timeline

  • Fall 2025 - Spring 2028

Responsible Party

  • Provost; College Deans; Executive Director of PECE

Establish micro- credentials with local companies.

Measurement

  • Increase in the number of micro-credentials offered.

Timeline

  • Fall 2025 – Fall 2026

Responsible Party

  • Provost; College Deans; Executive Director of PECE

Increase awareness of transfer pathways from Texarkana College.

Measurement

  • Develop dedicated marketing materials for Texarkana College students.

Timeline

  • Fall 2025 – Spring 2028

Responsible Party

  • VP of Enrollment Management; Executive Director of Admissions and Recruiting; Coordinator of Transfer Pathways and Articulation; Executive Director of Marketing.

Objective: Grow and Develop University Partnerships (MOUs)


Strategies:

Partner with HR departments of local businesses

Measurement

  • Reach 175 active MOUs with 375 students enrolled via MOUs

Timeline

  • Fall 2026

Responsible Party

  • VP Advancement; Chief of Staff; Executive Director of Marketing; Director of Community Engagement

Engage in networking events with current and prospective partners

Measurement

  • Host quarterly networking events and measure attendance.

Timeline

  • Begin Fall 2025

Responsible Party

  • Director of Community Engagement