Strategic Priority 3: Curriculum
Goal 1: Launch 20+ New Academic Programs in High-Demand Fields
Strategic Priority 3 centers on strengthening the university’s curriculum by aligning academic offerings with workforce needs and student interests. As part of this initiative, the university will launch over 20 new academic programs in high-demand fields such as healthcare, technology, education, and business. These programs are designed to equip students with relevant skills and credentials that lead directly to career opportunities in growing industries. By expanding and modernizing its curriculum, the university aims to enhance student enrollment, improve graduate outcomes, and reinforce its role as a regional leader in workforce development and innovation.
Objective: Development and Approval of New Academic Programs
Strategies:
Prioritize program development in key high- demand areas
Measurement:
- Identification of high-demand program areas
Timeline:
- Fall 2025
Responsible Party:
- Provost; College Deans
Submit program proposals following the University, System, THECB, and SACSCOC processes.
Measurement
- Number of submissions and approvals at the University, System, THECB, and SACSCOC levels.
Timeline:
- Submit at least four new programs per year for five years beginning Fall 2025.
Responsible Party:
- Division Curriculum Committees; Division Chairs; College Curriculum Committees; Faculty Senate; BOR liaison; BOR; THECB liaison; THCB; SACSCOC liaison; SACSCOC
Objective: Market New Programs
Strategies:
Develop comprehensive marketing strategy for new programs.
Measurement:
- Completion and implementation of marketing strategy.
Timeline:
- Upon approval by the THECB.
Responsible Party:
- VP Advancement; Executive Director of Marketing.
Create program-specific recruitment plans.
Measurement:
- Completion and implementation of recruitment plans.
Timeline:
- Upon approval by the THECB.
Responsible Party:
- VP of Enrollment Management; Executive Director of Admissions and Recruiting.
Objective: Launch New Programs
Strategies:
Recruit and hire qualified faculty for emerging disciplines
Measurement:
- New programs staffed with sufficient number of faculty to support prospective and enrolled students.
Timeline:
- Upon approval by SACSCOC.
Responsible Party:
- College Deans; Division Chairs; HR
Create space and obtain requisite equipment for new programs.
Measurement:
- 100% of new programs with sufficient space and equipment.
Timeline:
- Upon approval by SACSCOC
Responsible Party:
- CFO; Provost; College Deans; Division Chairs; Faculty
Begin accepting students into programs.
Measurement:
- All initial classes offered meet enrollment minimums.
Timeline:
- First semester after SACSCOC approval.
Responsible Party:
- VP of Enrollment Management; Executive Director of Admissions and Recruiting; Division Chairs; Faculty.
Goal 2: Evolve as the Premier Texas A&M University Campus for Adult Online Education
Goal 2 aims to position the university as the premier Texas A&M campus for adult and online education by expanding access, flexibility, and support for nontraditional learners. As demand for online and accelerated learning continues to grow, the university will evolve to meet the needs of working adults, career changers, and lifelong learners through flexible course formats, responsive student services, and career-aligned degree programs. By focusing on innovation in online delivery and adult-centered program design, the university will become a top destination for those seeking a high-quality, accessible Texas A&M education that fits their busy lives.
Objective: Expand Online Course Offerings
Strategies:
Offer all core courses in both face-to-face and online formats.
Measurement:
- One hundred percent of core courses developed to be taught online.
Timeline:
- Fall 2025
Responsible Party:
- Faculty; Division Chairs; College Deans, Provost
Increase number online programs in all colleges.
Measurement:
- Thirty percent increase in online programs offered fully online.
Timeline:
- Fall 2028
Responsible Party:
- Faculty; Division Chairs; College Deans, Provost/li>
Objective: Expand Scheduling Options
Strategy:
Create flexible course scheduling options (8- week, weekend, self- paced, etc.)
Measurement:
- Increase in the number of scheduling options available for each online program.
Timeline:
- Fall 2026
Responsible Party:
- Faculty; Division Chairs; College Deans, Provost; Registrar
Objective: Provide Opportunities for Adults to Apply College-Level, Non-Traditional Credit to Degrees
Strategy:
Expand Prior Learning Assessment (PLA) opportunities beyond leadership degrees.
Measurement:
- PLA opportunities offered in at least two programs in each academic college.
Timeline:
- Fall 2026
Responsible Party:
- Provost; Deans; Division Chairs; Registrar; faculty